FamilySearch Wiki:Search engine optimization project

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A Search Engine Optimization (SEO) paragraph is used to help get a page noticed by the large search engines, such as Google, Bing and Yahoo, when they go out looking for matches to a query they receive. It contains keywords that have been identified by experts as those most likely to be used by someone searching for genealogical records. Since we started placing the SEO paragraphs on the wiki, our number of hits has increased significantly, so we are attempting to place these paragraphs on as many locality pages as possible to drive new visitors to the wiki.

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SEO paragraphs need to be adjusted for each locality. Here are some typical SEO paragraphs.  Use the one that best suits the project and adjust it accordingly:


Guide to Aberford, Yorkshire ancestry, family history and genealogy: parish registers, transcripts, census records, birth records, marriage records, and death records.

United States

Guide to Adams County, Mississippi ancestry, family history and genealogy, birth records, marriage records, death records, census records, and military records.

Other countries

Guide to Algeria ancestry, family history, and genealogy: birth records, marriage records, death records, census records, parish registers, and military records.

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  • The SEO paragraph comes directly below the breadcrumb trail on the page and above anything else that may appear in the page code. If there is no breadcrumb trail on the page, the SEO paragraph will be at the top.  It starts at the left margin.
  • The locality name, along with the words “ancestry, genealogy and family history” should always appear in bold lettering. To bold words, go into wikitext and add 3 apostrophes before and after the word or phrase to be bolded. Example:
'''ancestry, genealogy and family history'''
  • Once you have entered the SEO paragraph, go down to the bottom of the edit page, and in the Edit Summary Box  enter the words “added SEO” and then save the page. 
  • Because of current limitations of the Wiki, please double check the page to make sure it is correct.

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You will be assigned a locality and will add the paragraph to every page that is part of that locality. For example, if you were assigned the locality of Texas, then you would place the paragraph on all of the county, city or town pages in Texas.

Example:    Bowie County, Texas

Task List[edit | edit source]

Please refer to the Task List to sign up to place SEOs on a particular locality.